How will You Project the Right Image

Developing a professional image is particularly challenging for home-based business operators. Often they have to overcome the perception that their business is not a serious, reliable venture. You need to let your clients, family and friends know what to expect from you as a home-based business operator. For example, setting business hours and communicating them to everyone tells (a) clients that you are running a normal business (and don't appreciate calls at 11 pm) and (b) friends that you are not available for social chats during the business day.

Business Visibility:

Commercial businesses have the advantage of openly demonstrating their image to customers through their storefronts, signs and promotions. Home-based businesses don't have this opportunity. The public must learn about your business, and form an opinion about it, through business cards, ads, letters, promotional literature, telephone and personal contact.

A home-based business' lack of visibility means that you have to work harder to make a positive first impression. Your personal appearance, your vehicle (with your business name and logo, clearly visible), and your workspace are also important elements of your image.

Bylaw restrictions may limit the number of customer visits to your home each day. Therefore, marketing your product or service may be particularly challenging for home-based businesses. For information on direct and indirect methods of selling your product or service, refer to ED&T's Marketing for Small Business.