Four: How To Approach Lenders

Most people are apprehensive about approaching a financial institution for a loan. To help you feel more comfortable about approaching your lender, it is useful to remember the following:

• In order to make money, the lender needs your business
• It is in the lender's interest to see your business succeed and grow
• Your lender is in business to extend credit provided your business venture is sound and profitable and represents no more than a reasonable risk to the financial institution

Some Questions Before You Borrow
What Lenders are Looking For
Establishing a Positive Relationship with Your Lender
Understanding the Loan Approval Process
If Your Application is Rejected
Why Business Loans Sometimes Become Problem Loans