Six: Managing Retail Merchandising

If you sell products and have a display area, how you design your retail space will greatly influence sales. How merchandise is displayed also contributes to your store's overall image. The most effective store layout makes maximum use of the retail space available, while also presenting your merchandise in a way that is attractive, uncluttered, accessible, and convenient for your customers.

There are three approaches you can use when designing or redesigning your store layout:

1. Design or redesign it yourself. Make sure you visit similar types of retail outlets and observe their store layout. Get critical feedback and professional advice (as necessary) before making any changes.
2. Hire a retail manager and ask them to develop a store layout plan.
3. Hire an outside merchandising or retail store design expert, preferably one specializing in your type of merchandise.

Merchandise Fixtures
Colour and Interior Designs
Aromas, Sound, and Moving Displays
Floor Display
Lighting