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Promotional Mix Checklist
- What are your promotional goals?
- How much of your budget will you commit to promotion and advertising
this year? In the next five years?
- How much of your promotions budget can you assign to each promotional
tactic, and is it enough to achieve your desired results?
- Which promotional tactics reach your target market most effectively
and at the least cost?
- What special features of your business should you promote?
- Should promotions be concentrated at certain times of the day,
month, or year?
- How do your present customers find out about your business?
(Advertising, personal sales calls, brand awareness, referral,
walk-in, direct mailings, sales promotion, or word-of-mouth?)
- What messages should be sent to your target markets? How will
these messages set you apart from your competition?
- Are your advertising messages clear, concise, simple, and consistent?
Do they describe benefits for customers, and do they give your
address and phone number?
- What training do you offer salespeople? How do you evaluate
their performance?
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