Customer Service Records

Customer service is an important part of your business and an essential element of your marketing efforts. Customer service records will help you gauge whether or not your continuing efforts to satisfy your customers' needs are working and where improvements can be made.

Customer service records could include the following:

• The number of customer complaints (or compliments) per week/month/year
• The nature of the complaints (were they product or service related?)
• The number of returns (and of which particular items)
• The number of repairs made under warranty